Some of my work

Creativity drives results. For example:

-HSBC India enjoyed their best-ever sales quarter and won a national effectiveness award, while HSBC UAE exceeded their business targets by 148%.
-Compare The Market saw record toy redemptions (and redemptions = increased revenue and loyalty).
-Back in the day, our Marmite 'Love It Or Hate It' work helped drive double-digit growth year on year after a period of decline.