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HSBC India
Project Type
Campaign
Date
2020
HSBC had just launched their global purpose: 'Opening up a World of Opportunity'. This meant advocating an 'internationalist mindset', embracing progressive outlooks and transcending barriers across the globe. We set out to tell this story in a way that was tailored to each market. The idea was to stand for something, to differentiate ourselves from competitors and to appeal to like-minded audiences.
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